Beyond that, images highlight the product or services that you want to sell, and break up large text blocks to keep readers engaged. Images are important. You should take the time to optimize your images. If your website sells handcrafted scarves, then "scarf and knitting" should be your keywords.
If you're looking for local hardware stores, search "hardware shops near me" to get a list of stores that are located near you. We sincerely hope that our SEO guide has been helpful to you. If you're anything like most people, it's obvious that you can't implement all these strategies on your own. This is exactly where we come into play.
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Blackhat SEO is often against search engine guidelines. It is "cheating to the system" in order to get a quick response from their site. It can be a ban from search engines and de-indexed as punishment for using unethical practices.
Obviously, you want links from authority pages on high-authority websites. They discovered that links still strongly correlate with Google first page rankings. After all, if your site is hard to use, people aren't going to share it. Without sharing and linking, your chances of ranking on Google are virtually zero. It's not a big deal if you go slightly over or below that amount. But if you intentionally stuff keywords in your content, you're actually doing more harm than good.